Category: Social Media

Twitter: Links, Headlines, Keywords, and Hashtags Links to external websites are some of the most retweeted content. Hashtags link to similar topics within Twitter, so they’re a great way to gain followers and join conversations. Links Tweets with links are retweeted more than those without. Since your client will supply any links that you include,…

Twitter: Tone Like all online writing, tweets are usually conversational, positive, and have a dash of humor. Now you’ve got the added challenge of keeping yourself under 140 characters. When your writing is so short, every word — every letter — counts. What are the best practices for twitter tone? Let’s take a look! 1.…

Facebook: Voice As a writer, you represent your client on Facebook. Your content’s tone is their company’s voice, and that’s a big responsibility. Here are four tips for achieving a likeable Facebook voice. 1. Develop Your Voice If your client already has an established voice, make sure that your posts imitate that style. If they’re a…

Facebook: Content You’ve found your voice. Great! But you need more than the perfect voice to attract followers; you need content. Here are six suggestions for your next Facebook post. 1. Ask Questions Social media is just that — a social platform. If you don’t interact with people on it, you’re using it wrong. Asking questions…