Category: E-commerce

Write for Your Target Audience Know Who Buys Your Product It’s always a good idea to know who you’re writing for, but knowing your audience is especially important in product descriptions, since your goal is to sell. Ask your client who buys their products or who they want to have buy their products. Create a…

Stick to the Facts If you’re like me, you don’t like being lied to. Keeping that in mind, let’s see how to write product descriptions without being dishonest. Provide Precise Details You want to share what makes your product unique and great. Generalities certainly won’t help with that! Bad: This mug is large, red, and…

Action Verbs and Sensory Adjectives Writing guides often advocate limiting adjectives. This is tricky advice for product description writers because it’s tempting to rely on adjectives to sell your product. Choose Verbs Over Adjectives Action verbs pack a punch. Try to avoid using “is”, “are”, “be”, and passive verbs, all of which seem bland. On…