Category: Blogging

Inverted Pyramid Layout Inverted pyramid layout refers to placing your most important information at the beginning of your writing and your least important information at the end. This technique is used in journalism, and it is useful for blogging as well. The inverted pyramid helps in the following ways : gaining readers’ attention making readers…

Choosing the Right Tone You might think that writing is more formal than speaking, but that’s not always the case, especially in blogging. Unless your client specifies otherwise, you want your blog to sound conversational. How do you do that? Here are five tips. Write Like You’re Talking to a Friend When you’re talking to…

Effective Writing for Online Readers Writing for online readers requires a different approach than other mediums. If you want to grab people’s attention, you need to go back to the basics. Every day, a torrent of new blog posts and articles floods the web. Untold numbers of bloggers, brands and marketers, all fighting for our…

Opening Lines If your readers decide that your title is interesting, they might read your opening lines. Once again, you need to make a good impression. Just because they’ve started reading your blog post, doesn’t mean that your readers will continue. Some of the techniques for writing opening lines, like meeting a need and being…

Scannable Content: 7 Crucial Elements You Need Since most readers are actually scanners, how can you make sure that your writing is reaching them? Here are some techniques for improving your scannability. 1. Emphasize with Formatting Use, bolding, italics, underlining, and changing your font size to emphasize your key points. Your readers’ eyes are naturally…

8 Title Hacks That Will Bring Your Blog to Life The title is the first impression that readers get of your blog post. In the fast-paced world of blogging, an engaging title is crucial if you want anyone to read your blog. Similarly, clients buying blog posts from you will also expect you to provide…