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The content creation and marketing blog

Find resources to help you create better content, boost SEO and succeed in your content marketing efforts.

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What Is the Total Cost of Creating an Ebook?

The decision to create and publish an eBook can be driven by several factors that have to be weighed against the cost of ...[ continue reading ]

White Paper Examples & How to Advice to Drive Amazing Results

We created this post to answer many of the questions our clients had about white paper creation and provide some good white paper ...[ continue reading ]

The Top Content Writing Skills Writers Need to Know

In many ways, content writing is as much of an art as a skill. Yes, writers with natural talent can succeed, but it's ...[ continue reading ]

Do You Need a Content Writer or a Copywriter?

Content writing and copywriting sound like interchangeable terms, and while their domains may overlap on occasion, they're two different things that serve two ...[ continue reading ]

How to Write Service Descriptions

According to SEMrush, product content is one of the top three most important factors for winning online sales. It's second only to price and ...[ continue reading ]

Let’s Connect Virtually at SMX Next

As the head of our Client Services team, a big part of my job is attending and sponsoring conferences and industry events. We ...[ continue reading ]

Writer Spotlight: Penny Ethridge — Showing Newbies How It’s Done

Andre Shinyashiki, Yordan Alvarez, Pete Alonso, Kyler Murray, Nick Bosa, Luka Doncic… What do these people have in common? Each recently won their ...[ continue reading ]

7 Shopify Product Description Writing Tips

In mid-2019, more than 800,000 merchants across the globe were using Shopify. With COVID-19 pushing online shopping to even new heights, Shopify saw ...[ continue reading ]

Who’s on Your Business Content Writing Team and How Do You Manag …

According to Econsultancy, content marketing and writing skills are second only to data analysis when it comes to importance for marketers. And while many ...[ continue reading ]

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