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Writer Spotlight: Rachel Elle — A Peek Into the Life of a Crowd Cont …

When life gets a little unpredictable (2020, we're looking at you), it's good to have things you can count on: the sun rising ...[ continue reading ]

What Are the Principles of Communication?

Great marketing depends upon great communication. Some might say, in fact, that marketing is a type of communication. Conversions happen when consumers feel inspired by ...[ continue reading ]

45 Proofreading Tips and Tricks for Error-Free Copy

One of the best ways to boost your credibility as a writer is to deliver pristine copy. Online grammar tools and spellcheckers can ...[ continue reading ]

What “Fluff Writing” Means and How to Avoid Filler

What do cushions and badly written content have in common? Fluff — and lots of it. Meaningless and irrelevant, fluff is a fatal ...[ continue reading ]

Writer Spotlight: Jenn MacDonald — Yes, It Started With a Bough of H …

Life's full of exciting milestones when you're a writer. There's the first time you finish a draft of your short story, the first ...[ continue reading ]

What is Active Voice in Writing?

What is active voice in writing? What is passive voice? More importantly, why should you care? The cat ate food. The food was ...[ continue reading ]

How Using Message Maps Can Boost Your Content Creation

Sales letters, retargeting ads and email campaigns — let's face it, businesses generate a lot of content to drive customers toward a specific ...[ continue reading ]

Sales Funnel Magic: Supercharge Your Advertorials

What is an advertorial? To answer that question properly, we have to learn more about the ancient art of storytelling. Everyone loves a ...[ continue reading ]

Writer Spotlight: Katharine Rochemont — Crowd Content Writer, Aspiri …

Some people discover their passions later in life, like Julia Child, who started studying cooking in her late 30s. Others are inspired from ...[ continue reading ]

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