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Thought Leadership Central: How to Write a White Paper
Comprehensive marketing strategies include many different types of optimized content. Sales funnels often begin with social media ads, pay-per-click ads and other types ...[ continue reading ]
Writer Spotlight: Melissa Spicer — The Making of a Marketing Writer
When you think back to what you loved to read as a child, what springs to mind? Maybe you were drawn to Roald ...[ continue reading ]
How Long Should a Blog Post Really Be?
How long should a blog post be? Well, as with many marketing questions, the classic "it depends" is a good answer. The experts ...[ continue reading ]
Writer Spotlight: Richard S. — To Infinity, and Beyond!
As a freelance writer, you're probably familiar with the charms of working at home: the short morning commute to your desk, the flexible ...[ continue reading ]
Favorite Copyediting Software of Marketers and SEOs
It's not easy crafting effective content. Even the most experienced writers can get tangled in clunky sentences, awkward phrasing and typos. The good ...[ continue reading ]
Writer Spotlight: Bea Johnson — Thoughts on Words, Wizards and Wildl …
There have been many famous wizards over the centuries — Prospero, Merlin and Gandalf, to name a few. But we also have quite ...[ continue reading ]
How to Optimize Content for SEO: A Quick Guide
White hat vs. black hat SEO, LSI keywords, SERPs — what do these terms mean, and more importantly, how do they interconnect within ...[ continue reading ]
Online Marketing SOS: What is SEO Article Writing?
You're an established business with a modern website, but you don't get many visitors. Everything looks great, so why can't people find you ...[ continue reading ]
Writer Spotlight: Brianna Ford — It’s a Small World, After All
This installment of Writer Spotlight begins with a salute to two computer scientists — Vinton Cerf and Bob Kahn — whose groundbreaking work ...[ continue reading ]
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