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The content creation and marketing blog

Find resources to help you create better content, boost SEO and succeed in your content marketing efforts.

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Optimizing Your Content to Match User Keyword Search Intent

Although Google hasn't revealed exactly how its algorithm works, the company's employees often provide insight into how website owners can improve their page ...[ continue reading ]

Content Outsourcing: Ways to Avoid Common Quality Problems

Content marketing is the process of planning, creating and sharing content with the people in your target audience. Sharing content with others can ...[ continue reading ]

Writer Spotlight: Paula Hart – Brave New Worlds

Over the last couple of years, we've travelled the world to get to know some of our Crowd Content freelancers. If we plotted ...[ continue reading ]

Is Pinterest Good for SEO? How to Use Pinterest to Drive Traffic

When Pinterest launched in 2010, it quickly gained popularity as a place to share recipes, craft ideas and decorating tips. Since then, the ...[ continue reading ]

Help Us Help You – Why We’re Asking For NPS Feedback

Help Us Make Content Creation More Efficient - Why We’re Using NPS Whether you’re using our Self-Serve Marketplace or working with our Managed ...[ continue reading ]

Writer Spotlight: Elizabeth Michael — And Now, A Musical Interlude

It's not often that writers are in the limelight. Some may achieve fame by hitting the bestseller lists, but most practice their craft ...[ continue reading ]

Tackling Content Upgrades: What, Why, How Often and How to Update Your …

The prevailing wisdom is that long-form content (1,000 words or more, at least) often drives better SEO and conversion performance. And you're supposed ...[ continue reading ]

How Freelancers Support In-house Teams

When you work with freelance writers, you get the benefits of accurate, well-written content without having to hire a full-time writer or assign ...[ continue reading ]

Why SME Review Is a Viable Solution to Scaling an Expert Project

Adding an SME review layer to your content creation plan boosts the credibility and ranking of your business’s landing pages and blogs. Find ...[ continue reading ]

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