Content Marketing
Is Long-Form Content the Way to Go?
When it comes to blog content, size really does matter. Long articles keep people on your page for a longer period of time, and ...[ continue reading ]
Pitching the Boss: How to Convince Management It’s Time to Outso …
When it comes to implementing an outsourcing strategy for your busy content marketing department, convincing the boss is the first step. Here are ...[ continue reading ]
Headlines that Engage Readers and Encourage Click-Throughs
It's estimated that around five times more people read a headline than the content itself. Headlines are easy to share via social media ...[ continue reading ]
Tips for Handling a Busy Content Calendar
One of the secrets to having a successful content marketing campaign is the efficient management of a content calendar. To those not actively involved ...[ continue reading ]
7 Best Tools for Your WordPress Blog
WordPress is often seen as the premier DIY website builder, and that's for good reason. It's the most-used content management system and powers ...[ continue reading ]
Editing and Proofreading Services Now Available for Self-Serve Clients
In the world of publishing, just working with great writers isn’t enough. The pros know this, and that’s why they always pair great ...[ continue reading ]
3 Ways to Leverage Micro-Moments in Your Content Marketing
Mobile users reach for their devices an average of 150 times each day to check messages, answer the phone, get on social media, ...[ continue reading ]
Freelance Writer Appreciation Week: 7 Ways to Say Thank You
The second week of February is National Freelance Writer Appreciation Week. While it’s always a good idea to show gratitude to anyone who ...[ continue reading ]
Tagging to Protect Your Brand and Support Your Customer
Under the Consumer Product Safety Improvement Act, it's illegal for anyone to sell recalled products. For retailers of any size, managing product on ...[ continue reading ]
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