Content Marketing
The Three Types of Writers Your Brand (Probably) Needs
So, you want to hire a writer. Hiring outside help is a phenomenal way to boost marketing efforts while ensuring your brand is ...[ continue reading ]
Answers to 10 Interesting Questions About Creating High-Quality City P …
We recently cohosted a webinar with our friends at SEMrush where we delved into how companies focused on local SEO can earn huge ...[ continue reading ]
SMX East Recap + The Dogs of SMX Part Two
It’s hard to believe it’s been 2 weeks since SMX East wrapped up in NYC. We were there exhibiting and showing off our ...[ continue reading ]
6 Situations Where Content Rewriting Can Help Your Marketing
As much as I like to avoid cliches, there's truth in them, and sometimes they're just the best way of saying something. We ...[ continue reading ]
Boiling Down the Top 6 Challenges in Content Writing for Agencies
Creating content that moves the needle has gotten a lot harder. And, content marketing is no longer the simple game it used to ...[ continue reading ]
Buying Pre-Written Articles: The Pros, Cons and Everything In Between
Content is king. As noted by AdWeek, "Consumers have flat-out become fatigued with the standard fare historically represented in brand marketing." Companies must ...[ continue reading ]
Ghostwriters: The Secret to Maximizing Your In-House Writing Team
You've got a lot of content that needs to be created, but even coffee only goes so far toward getting your in-house writing ...[ continue reading ]
Product Copywriting for SEO: How to Be Sure Your eCommerce Copy Conver …
Powerful eCommerce copy must do two things well to work for your bottom line. First, it must include strong keyword optimization and content ...[ continue reading ]
Are Editors Essential to Your Content Marketing Success?
Content marketing is driven by a quest for the best possible ROI. What you get in return for your investment determines which strategies ...[ continue reading ]
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