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The content creation and marketing blog

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3 Ways to Leverage Micro-Moments in Your Content Marketing

Mobile users reach for their devices an average of 150 times each day to check messages, answer the phone, get on social media, ...[ continue reading ]

Freelance Writer Appreciation Week: 7 Ways to Say Thank You

The second week of February is National Freelance Writer Appreciation Week. While it’s always a good idea to show gratitude to anyone who ...[ continue reading ]

Tagging to Protect Your Brand and Support Your Customer

Under the Consumer Product Safety Improvement Act, it's illegal for anyone to sell recalled products. For retailers of any size, managing product on ...[ continue reading ]

Forrester Says Outsourcing Content Creation is the Way to Go, and We A …

Only about 9 percent of business-to-consumer marketers plan on bringing content generation in-house in 2017, even though almost everyone is boosting content marketing ...[ continue reading ]

Following Coca-Cola’s Lead for Social Media Marketing

The failed 1985 New Coke marketing gimmick aside, Coca-Cola is a powerhouse of brand engagement and culture. From the award-winning Mean Joe Greene ...[ continue reading ]