Sarah Stasik
Sarah is an experienced writer and copyeditor with a background in project management. She’s Six Sigma Black Belt certified and leverages her knowledge of statistical analysis, process improvement and content marketing to help clients engage audiences and increase conversions.
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3 Brands That Are Killing it on Social Media, and What You Can Learn F …
We all know how critical social media marketing has become, but brands still struggle to leverage networks optimally. Only around 45 percent of ...[ continue reading ]
5 Reasons Content Marketing Fails
You might have crowned content as king in your marketing organization, but that doesn't mean the kingdom will be successful. Many factors contribute ...[ continue reading ]
How to Tell Freelance Content Writers What You Really Need
Having been on both sides of the complex content marketing puzzle, I've learned that what clients and project managers need isn't always clear ...[ continue reading ]
5 Tips to Revitalize a Lagging Content Marketing Strategy
Content marketers are getting better at the job every year. North American benchmarks posted by MarketingProfs note that almost two-thirds of B2B and ...[ continue reading ]
5 Tips to Steer Clear of Legal Issues in Marketing Claims
Businesses that lead the pack in content marketing experience up to 7.8 times more traffic on websites than those that don't. Understanding the ...[ continue reading ]
How Content Strategists Can Boost Content Marketing Efforts
Keeping up in the increasingly competitive online market can be stressful, but hiring a content strategist can boost your content marketing efforts and ...[ continue reading ]
Content Calibration: Boosting Agency Revenue & Retention
Content calibration is a great way to boost efficiency, productivity, and morale for your agency, outsourced workers and the client. What is Content ...[ continue reading ]
Web Design Decisions that Drive SEO – For Better or Worse
Search engine optimization, or SEO, doesn't happen in a vacuum, and your web development and design decisions can have a big impact on ...[ continue reading ]
Headlines that Engage Readers and Encourage Click-Throughs
It's estimated that around five times more people read a headline than the content itself. Headlines are easy to share via social media ...[ continue reading ]