Rachel Elle
Rachel has spent her whole whole life writing. In addition to academic pursuits throughout her education, Rachel holds a Bachelor of Arts in English with a concentration in creative writing and a Master of Accounting. She excels in in business writing, including accounting, marketing, finance, investments, and taxation.
UX and Content: Why They Need to Be Hand in Hand
When it comes to company websites, the user experience often reigns supreme. The design process is focused almost exclusively around how a customer ...[ continue reading ]
4 Ways to Make Your Blog Productive
With the prominence of content marketing, it's no surprise that most businesses have blogs. Used as an all-purpose place to post about business ...[ continue reading ]
Find Your Target Audience with this 4 Step Formula
A classic digital marketing tip is to know your audience. But who is your audience? Some businesses have no idea. Others think they know, ...[ continue reading ]
Using Freelance Writers to Scale Your Ecommerce Content Production
For a fledgling ecommerce company, building the kind of content necessary to grow an online reputation can seem daunting, especially if writing isn't ...[ continue reading ]
Content Marketing Guide for Ecommerce Startups with Limited Resources
Starting an ecommerce business from scratch is always a challenge, especially when your marketing budget is small. Marketing can be a steep climb for any ...[ continue reading ]
Is My Content Formatted for Mobile?
With Mobilegeddon looming just around the corner, we all know how important mobile sites are to your visibility in Google results, right? Of ...[ continue reading ]
3 Steps to Mastering the Art of Email Content
How often do you send an email straight to the trash without opening it? If you're like most people, it probably happens to ...[ continue reading ]