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5 Tips to Fine-tune Your SEO Blogging to Increase Time On Site

The initial goal of SEO blogging is to drive traffic to your website or product as a result of organic searches. But simply ...[ continue reading ]

Are You Missing Out on these Content Marketing Resources?

Good content marketing requires a good writer. Great content marketing requires a good writer with access to good content marketing resources. Conveniently, if ...[ continue reading ]

Nine Content Writing Resolutions for 2015

A new year is traditionally a time to make new resolutions. For content writing and marketing, these resolutions should include ways to improve ...[ continue reading ]

The Fundamentals of Writing Engaging SEO Copy

As search engines become more intelligent, writing engaging SEO copy requires increasingly skilled writers. This is why more businesses are relying on SEO ...[ continue reading ]

White Paper or E-Book: What’s the Difference?

Content marketing is often about selling products or selling services. But certain forms of content marketing are instead about selling solutions, strategies, or ...[ continue reading ]

The Hub and Spoke Model of Content Marketing

Content marketing is a lot like fishing. You need to get a hook in your audience, engage them for a bit, and finally ...[ continue reading ]

What to Look for When Hiring Blog Writers

There is a classic rule in business: Good. Fast. Cheap. Pick 2. This rule even applies to content marketing. If you want good ...[ continue reading ]

5 Quick Tips for Planning Website Content

Website content marketing is a lot like advertisements in a magazine. If your message doesn't engage your audience quickly, your audience will simply ...[ continue reading ]

How the New Yorker Uses Blog Writing to Drive Sales

As a form of content marketing, blog writing has a very specific advantage: it keeps your content fresh. In fact, the majority of ...[ continue reading ]