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The content creation and marketing blog

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Newsjacking 101: Crafting Killer Content with News

For many SMBs and major corporations, content is a key component of a larger marketing strategy. A steady stream of fresh content is ...[ continue reading ]

What Google Hummingbird Means and How to Thrive Under It

Lately, there's been much heated discussion regarding the recent debut of the Hummingbird algorithm and its impact on SEO. Content marketers in particular ...[ continue reading ]

Link Building Best Practices for Content Marketers

Despite recent advancements in the realm of semantic search, major search engines like Google and Bing still rely heavily on traditional links to ...[ continue reading ]

5 Conversion Keys for Content Marketing

As we transition into 2014, content marketing continues to be a preferred method for attracting high value leads. With it, businesses are looking ...[ continue reading ]

5 Bedrocks of Good Local SEO in Q4, 2013

By now, the mechanics of sound SEO on a global or at least national scale are well-understood by the majority of content marketers. ...[ continue reading ]

Semantic SEO & the Future of Content Marketing

For the proactive content marketer, excelling under present circumstances is never good enough. To be truly effective, one must skate to where the ...[ continue reading ]

Content Curation: Drawing Attention to Your Brand by Promoting Content …

As an ever greater number of businesses and brands turn to content marketing to promote themselves, the difficulty of standing out from the ...[ continue reading ]

Content Marketing Strategy: Can We Measure Performance?

Content marketing is being recognized as one of the most productive online promotional techniques. But, it's a lot easier to launch a concerted ...[ continue reading ]

Repurposing Content to Drive SEO Results

Brands are investing a significant amount of time, effort and money into content marketing. We all know that content is the best way ...[ continue reading ]